Cash Gifting Success Course Pt. 2/9 Branding Yourself
MarlonHall Filed Under: Labels: cash gifting marketing training
When you begin to do your marketing it is first important for you to know the value of branding yourself with your OWN squeeze page and landing page and I am going to go into the reason why for that in a moment.
The squeeze page you receive from joining a cash gifting program such as The Peoples Program is a great page that can generate cash by promoting the program itself. But there are two big flaws with JUST promoting any program’s given capture page:
1) There are hundreds – probably even thousands – of people out there who are all promoting the exact same website.
2) Over 300 programs come and go every single year
Cash gifting programs are a dime a dozen. Last year alone over 300 programs came and went. So this means that all those people who invested fortunes into marketing their program’s webpage and didn’t make enough money to break profit had to start completely from scratch again. So besides joining a program that appears to be in it for the long haul such as The Peoples Program, it is a must that you gain some knowledge and skill set that will allow you to thrive regardless of where your program goes.
If you don’t mind, I would like to use a quick example in that of all the people who lost fortunes in the recent market plunge by using investing tactics based off of assumptions. These people followed brokers whose education were based off of the idea that markets always go up and never go down. A true investor makes money when the market goes up but even MORE when it goes down. This can be said when attempting to make money in anything including cash gifting. It is dangerous to assume that any market or industry will always only go up. The moral is that you have to have the skill set to thrive no matter which direction a market goes – especially due to the present day speed of technology, ideas and the internet.
By branding yourself with your own webpage, you promote YOURSELF and yourself will always be around in the market even when your program is not.
As my final point, there are too many of the same replicated websites out there. The main problem with this is if I am a prospect looking into one of these programs, what is going to make me choose one over the other??
NOTHING.
If you choose just to become a distributer for the program, you are no different from some salesman or an employee at a j.o.b. If this is what you are seeking, then STAY AT YOUR JOB. To succeed in this, you must get out of the employee state of mind and start thinking like an entrepreneur.
So enough lecturing for today..let’s get down to the meat and potatoes.
The very first thing I am going to have you do is join a free website hosting service called Yola. Keep in mind...it doesn't have what you would get in paid hosting but all you need is a page to place your autoresponder which I am going to get to in a minute.
Here's just some of the reasons why I feel Yola is great:
It is easy to use.
Setup a capture page in minutes
Create a website with an unlimited number of pages.
Create up to 5 websites with their free service.
You can add custom HTML, videos, forms, pictures, and more!
You can even add GOOGLE ANALYTICS (free visitor tracking)
You can add any HTML code you want to your pages for any
tracking capability.
And here's another reason why it's so good...if you already
have a domain name...you can use it for your NEW website at
no cost!
This means you can create your website and capture pages on
Synthasite, and NOT have the Yola name in the URL.
You can send them to your domain name.
If you are my team member and are completely new to this stuff, don’t worry because I walk you by the hand through each step as needed.
After you have signed up for your free Yola account, your next assignment will be to get an autoresponder. But before I get into that, let me explain exactly what IS an autoresponder.
An Autoresponder is the device that will allow you to put the opt-in form on your capture page, and then send out a set of pre written messages to that person, automatically.
As your marketing efforts start to expand and you begin to have interested leads pour in, you will want an efficient way to directly communicate with these people. Calling up and touching base with them by phone is definitely an effective way, but once you have leads pouring in everyday, it will be virtually impossible to maintain followups with teach of them everyday as necessary. This is important, because when prospecting, the money is going to be in the followup 80% of the time!
By having an autoresponder, you will be able to followup with all of your prospects, everyday for weeks, months or even YEARS. The idea is that once that person opts in, you NEVER lose them (unless they opt out that is) which is rare.
Using the Autoresponder for Maximum Results
You should have a pre-written 7-10 day follow up series that gets sent out to your prospects every 2 days, after they opt in. These messages should be giving your prospect valuable information which relates to your cash gifting program.
You don't want to just sell sell sell in these messages, because they will most likley just opt out of your list. In the members area of the Peoples Program, we have a 7 day pre written follow up series that you can use, but I also recommend coming up with a few of your own personal messages as well. As a member of my team, I give you some ‘things’ to say ;)
When your prospect starts receiving the emails you send to them (automatically), this will start to give them more recognition, on who you are and what you are about. They will start to remember your name, and start to see you as someone who they would possibly want to join the cash gifting activity with.
It is said that it takes 7 interactions between you and your prospect (through your autoresponder messeges) before they make a decision. Therefore, after around 7 messages, they will probabaly decide to take action such as call you or even just join your gifting program.
I use and recommend the Aweber autoresponder. It's the top autoresponder on the internet used by many big time marketers and newbies. You get reliable email deliverability (99.34%), email follow up, ad tracking, & real-time stats for only *$19/month.
It is worth every penny. Sign up here: http://aweber.com/
If you're on a tight budget here is a FREE auto responder that will do the trick for you.
http://clicks.aweber.com/y/ct/?l=OJW_V&m=1n6e0TbdL6Vuzq&b=PaNSHn1lgkuosiga3OtYIA
Don't be fooled by the folksy look of their site, A1eBiz offers an autoresponder service powered by the popular Maxsponder for free. Although it has ads within auto-response messages, they are not very intrusive. And with a maximum size of 1500 subscribers, this should prove to be huge savings for those who do not wish to pay a monthly fee on managing a beginning list. It provides easy HTML code that you can add to your Yola website.
Now once you have your systems setup, it will be time to go on to a very important phase of creating the proper content for your capture page and landing page. That lesson will be a 2 part series with part 1 being your capture page.
To all your success,
Marlon The Money Giftor Mentor
706-973-9956
The squeeze page you receive from joining a cash gifting program such as The Peoples Program is a great page that can generate cash by promoting the program itself. But there are two big flaws with JUST promoting any program’s given capture page:
1) There are hundreds – probably even thousands – of people out there who are all promoting the exact same website.
2) Over 300 programs come and go every single year
Cash gifting programs are a dime a dozen. Last year alone over 300 programs came and went. So this means that all those people who invested fortunes into marketing their program’s webpage and didn’t make enough money to break profit had to start completely from scratch again. So besides joining a program that appears to be in it for the long haul such as The Peoples Program, it is a must that you gain some knowledge and skill set that will allow you to thrive regardless of where your program goes.
If you don’t mind, I would like to use a quick example in that of all the people who lost fortunes in the recent market plunge by using investing tactics based off of assumptions. These people followed brokers whose education were based off of the idea that markets always go up and never go down. A true investor makes money when the market goes up but even MORE when it goes down. This can be said when attempting to make money in anything including cash gifting. It is dangerous to assume that any market or industry will always only go up. The moral is that you have to have the skill set to thrive no matter which direction a market goes – especially due to the present day speed of technology, ideas and the internet.
By branding yourself with your own webpage, you promote YOURSELF and yourself will always be around in the market even when your program is not.
As my final point, there are too many of the same replicated websites out there. The main problem with this is if I am a prospect looking into one of these programs, what is going to make me choose one over the other??
NOTHING.
If you choose just to become a distributer for the program, you are no different from some salesman or an employee at a j.o.b. If this is what you are seeking, then STAY AT YOUR JOB. To succeed in this, you must get out of the employee state of mind and start thinking like an entrepreneur.
So enough lecturing for today..let’s get down to the meat and potatoes.
The very first thing I am going to have you do is join a free website hosting service called Yola. Keep in mind...it doesn't have what you would get in paid hosting but all you need is a page to place your autoresponder which I am going to get to in a minute.
Here's just some of the reasons why I feel Yola is great:
It is easy to use.
Setup a capture page in minutes
Create a website with an unlimited number of pages.
Create up to 5 websites with their free service.
You can add custom HTML, videos, forms, pictures, and more!
You can even add GOOGLE ANALYTICS (free visitor tracking)
You can add any HTML code you want to your pages for any
tracking capability.
And here's another reason why it's so good...if you already
have a domain name...you can use it for your NEW website at
no cost!
This means you can create your website and capture pages on
Synthasite, and NOT have the Yola name in the URL.
You can send them to your domain name.
If you are my team member and are completely new to this stuff, don’t worry because I walk you by the hand through each step as needed.
After you have signed up for your free Yola account, your next assignment will be to get an autoresponder. But before I get into that, let me explain exactly what IS an autoresponder.
An Autoresponder is the device that will allow you to put the opt-in form on your capture page, and then send out a set of pre written messages to that person, automatically.
As your marketing efforts start to expand and you begin to have interested leads pour in, you will want an efficient way to directly communicate with these people. Calling up and touching base with them by phone is definitely an effective way, but once you have leads pouring in everyday, it will be virtually impossible to maintain followups with teach of them everyday as necessary. This is important, because when prospecting, the money is going to be in the followup 80% of the time!
By having an autoresponder, you will be able to followup with all of your prospects, everyday for weeks, months or even YEARS. The idea is that once that person opts in, you NEVER lose them (unless they opt out that is) which is rare.
Using the Autoresponder for Maximum Results
You should have a pre-written 7-10 day follow up series that gets sent out to your prospects every 2 days, after they opt in. These messages should be giving your prospect valuable information which relates to your cash gifting program.
You don't want to just sell sell sell in these messages, because they will most likley just opt out of your list. In the members area of the Peoples Program, we have a 7 day pre written follow up series that you can use, but I also recommend coming up with a few of your own personal messages as well. As a member of my team, I give you some ‘things’ to say ;)
When your prospect starts receiving the emails you send to them (automatically), this will start to give them more recognition, on who you are and what you are about. They will start to remember your name, and start to see you as someone who they would possibly want to join the cash gifting activity with.
It is said that it takes 7 interactions between you and your prospect (through your autoresponder messeges) before they make a decision. Therefore, after around 7 messages, they will probabaly decide to take action such as call you or even just join your gifting program.
I use and recommend the Aweber autoresponder. It's the top autoresponder on the internet used by many big time marketers and newbies. You get reliable email deliverability (99.34%), email follow up, ad tracking, & real-time stats for only *$19/month.
It is worth every penny. Sign up here: http://aweber.com/
If you're on a tight budget here is a FREE auto responder that will do the trick for you.
http://clicks.aweber.com/y/ct/?l=OJW_V&m=1n6e0TbdL6Vuzq&b=PaNSHn1lgkuosiga3OtYIA
Don't be fooled by the folksy look of their site, A1eBiz offers an autoresponder service powered by the popular Maxsponder for free. Although it has ads within auto-response messages, they are not very intrusive. And with a maximum size of 1500 subscribers, this should prove to be huge savings for those who do not wish to pay a monthly fee on managing a beginning list. It provides easy HTML code that you can add to your Yola website.
Now once you have your systems setup, it will be time to go on to a very important phase of creating the proper content for your capture page and landing page. That lesson will be a 2 part series with part 1 being your capture page.
To all your success,
Marlon The Money Giftor Mentor
706-973-9956
