Cash Gifting Success Course Pt. 5/9 Quick Start Advertising
MarlonHall Filed Under: Labels: cash gifting marketing training
Ok, so you finally have your capture page ready and a landing page that excites people to take action. Now you need to get IMMEDIATE TRAFFIC. There are 2 key things you will need for this area.
1) A PayPer Click account with Google
2) A list of keywords or keyword phrases
If you are not familiar by now with PayPer Click advertising, this is the day you become enlightened because PPC - when done right, is VERY powerful and is a sure way to get leads pouring into your inbox by tomorrow!
To start off, let me specify that even though PPC is a paid advertising method, do not worry because it will cost you nothing to first use the service and with my method of using PPC, you will make more money for each click than you will be paying.
Also, it is advised that you have a Google email address and use it for your PPC just for organizational purposes.
Once you have been through the whole signup process and have submitted your credit card information – you will not be immediately billed- you will be able to begin your first campaign, but before we get into that we must do some important keyword research first. Now if you paid close attention to everything you were taught in day 1, then you will have already had a list of TARGETED keywords you are interested in using. The only thing you must do now is give the necessary variations of that word(s) and I will show you how to do that in using The Peoples Program as an example.
So for instance, if I wanted to do some target marketing, I would not use ‘cash gifting’. As discussed in an earlier lesson, ‘cash gifting’ is too generic and so it will be wise to look into a more specific audience. To do this, we use the Google keyword tool to find some relevant words or phrases that we will then use to do some targeting with.
The keyword tool is free and can be found by simply typing in keyword tool in the search engine. Once you have accessed the page, type ‘cash gifting’ into the box and the keyword tool will bring up a list of relevant keywords.
Out of this list of keywords, you will want to pick the one that is most relevant to the niche you are targeting. Just for the sake of using an example, we are going to use the term ‘cash gifting programs’ since it is one of the relevant keywords that will show up. ‘Cash gifting programs’ is a good target niche because anybody who is looking up this phrase obviously already has some knowledge of cash gifting and are now possibly interested in joining a program.
So the next thing to do will be to do some research in finding actual cash gifting programs. If I were to go around and do this I would find that there are roughly 5 popular gifting programs worth looking into to be used as main keywords.
1) The Peoples Program
2) Abundant Living System
3) The Overnight Cash System
4) The Magnetic Gifting System
5) Global Gifting System
After getting our list of main keywords, we will create a list of variations for each of these words. For our example, we are going to go ahead and use The Peoples Program as an example for what a list for one of your main keyword should look like. The list below gives you an idea of what you will need to do for variations for your main keyword. Remember: all of these variations are just helping us better target the main keyword “The Peoples Program”.
The Peoples Program
The People’s Program
The People Program
Peoples Program
People’s Program
People Program
The Peoples Program review
The People’s Program review
The People Program review
Peoples Program review
People’s Program review
People Program review
The Peoples Program scam
The People’s Program scam...and the list goes on and on.
You can literally come up with hundreds of variations for The Peoples Program but I’m going to assume that you get the point. Just remember, you will have to do this for all of your main keywords and you will need to keep an organized written list for EACH main keyword (such as The Peoples Program) just like this that you should save somewhere.
The very next thing you will need to do is go to a little source I use to take my list of keywords and turn them into a wrapped code. All this does is basically “clean up” long lists. To do this, I use Mike’s free keyword wrapper tool at www.mikes-marketing-tools.com and at the bottom of that page there is a text box. In that text box, you will copy and paste your list of keyword list (ie. The Peoples Program) and click the button underneath the text box.
Once completing the last step, you should be taken to the next page where you will be given different variations of your new wrapped list. The one you will choose will be in the box titled "Phrase" & [Exact] Match. Now before we do anything with that code, you will need to open up a new window and go back into your Google PPC account where you were about to start your first campaign. When starting your campaign, you will need to set your campaign settings. On the settings screen, it will ask for Campaign name. I would do something such as “cash gifting programs” as the campaign name. After that you will find other option that you will leave as default. At the bottom of this page you will see a box for setting your marketing budget. You are going to set the budget to $50 to start off with.
Please note that you are NOT being charged $50 when you do this; you are just letting them know that if you have a day where you are getting a ton of clicks to not exceed $50 worth of clicks. But remember, clicks are what you want. The more clicks you have, the more leads you will end up with which means more money. The reason why we set the budget to $50 is because Google likes this number in thinking we are big spenders and will therefore favor us over others.
The next thing you will be prompted to do is create an ad group. The title of this ad group will be “TPP” for The Peoples Program since that is what I am using in this example. The next thing you will do is create your ad. The headline of your ad should be something that will catch people’s attention. For example of The Peoples Program, the most common and effective headline for an ad would be “The Peoples Program?”, or “Joining Peoples Program?”. And then something in the ad body such as “Don’t join until you have read this.” This is just a common example but the idea is to put something in there that would make YOU want to take action if you saw it.
The last thing you will have to do is enter in the website that people will be directed to when clicking the ad. You will also need to enter in the exact URL of your site as well. The website you submit should be your capture page. This is what will allow you to get immediate leads pouring into your email system. So it is advised that your ad have a little something to do with they are going to find on your capture page.
Once you have created your ad, you will then need to go back and get the wrapped code you created on Mike’s website and paste it into the keywords section of the page you created your ad on.
After you have done this you will then have the option to set your automated bids but we will leave that blank for the time being since we are not planning on getting in a bidding competition with anybody at the moment. You will the click “Save Ad Group” and after loading, your ad will appear shortly after it is approved by administration. This usually doesn’t take over 24 hours.
That will conclude this section so be ready for the next one as we will go into getting traffic for you landing page and I also give away my secret sources that allows me to do it with complete automation!
To all your success,
Marlon
706-973-9956
1) A PayPer Click account with Google
2) A list of keywords or keyword phrases
If you are not familiar by now with PayPer Click advertising, this is the day you become enlightened because PPC - when done right, is VERY powerful and is a sure way to get leads pouring into your inbox by tomorrow!
To start off, let me specify that even though PPC is a paid advertising method, do not worry because it will cost you nothing to first use the service and with my method of using PPC, you will make more money for each click than you will be paying.
Also, it is advised that you have a Google email address and use it for your PPC just for organizational purposes.
Once you have been through the whole signup process and have submitted your credit card information – you will not be immediately billed- you will be able to begin your first campaign, but before we get into that we must do some important keyword research first. Now if you paid close attention to everything you were taught in day 1, then you will have already had a list of TARGETED keywords you are interested in using. The only thing you must do now is give the necessary variations of that word(s) and I will show you how to do that in using The Peoples Program as an example.
So for instance, if I wanted to do some target marketing, I would not use ‘cash gifting’. As discussed in an earlier lesson, ‘cash gifting’ is too generic and so it will be wise to look into a more specific audience. To do this, we use the Google keyword tool to find some relevant words or phrases that we will then use to do some targeting with.
The keyword tool is free and can be found by simply typing in keyword tool in the search engine. Once you have accessed the page, type ‘cash gifting’ into the box and the keyword tool will bring up a list of relevant keywords.
Out of this list of keywords, you will want to pick the one that is most relevant to the niche you are targeting. Just for the sake of using an example, we are going to use the term ‘cash gifting programs’ since it is one of the relevant keywords that will show up. ‘Cash gifting programs’ is a good target niche because anybody who is looking up this phrase obviously already has some knowledge of cash gifting and are now possibly interested in joining a program.
So the next thing to do will be to do some research in finding actual cash gifting programs. If I were to go around and do this I would find that there are roughly 5 popular gifting programs worth looking into to be used as main keywords.
1) The Peoples Program
2) Abundant Living System
3) The Overnight Cash System
4) The Magnetic Gifting System
5) Global Gifting System
After getting our list of main keywords, we will create a list of variations for each of these words. For our example, we are going to go ahead and use The Peoples Program as an example for what a list for one of your main keyword should look like. The list below gives you an idea of what you will need to do for variations for your main keyword. Remember: all of these variations are just helping us better target the main keyword “The Peoples Program”.
The Peoples Program
The People’s Program
The People Program
Peoples Program
People’s Program
People Program
The Peoples Program review
The People’s Program review
The People Program review
Peoples Program review
People’s Program review
People Program review
The Peoples Program scam
The People’s Program scam...and the list goes on and on.
You can literally come up with hundreds of variations for The Peoples Program but I’m going to assume that you get the point. Just remember, you will have to do this for all of your main keywords and you will need to keep an organized written list for EACH main keyword (such as The Peoples Program) just like this that you should save somewhere.
The very next thing you will need to do is go to a little source I use to take my list of keywords and turn them into a wrapped code. All this does is basically “clean up” long lists. To do this, I use Mike’s free keyword wrapper tool at www.mikes-marketing-tools.com and at the bottom of that page there is a text box. In that text box, you will copy and paste your list of keyword list (ie. The Peoples Program) and click the button underneath the text box.
Once completing the last step, you should be taken to the next page where you will be given different variations of your new wrapped list. The one you will choose will be in the box titled "Phrase" & [Exact] Match. Now before we do anything with that code, you will need to open up a new window and go back into your Google PPC account where you were about to start your first campaign. When starting your campaign, you will need to set your campaign settings. On the settings screen, it will ask for Campaign name. I would do something such as “cash gifting programs” as the campaign name. After that you will find other option that you will leave as default. At the bottom of this page you will see a box for setting your marketing budget. You are going to set the budget to $50 to start off with.
Please note that you are NOT being charged $50 when you do this; you are just letting them know that if you have a day where you are getting a ton of clicks to not exceed $50 worth of clicks. But remember, clicks are what you want. The more clicks you have, the more leads you will end up with which means more money. The reason why we set the budget to $50 is because Google likes this number in thinking we are big spenders and will therefore favor us over others.
The next thing you will be prompted to do is create an ad group. The title of this ad group will be “TPP” for The Peoples Program since that is what I am using in this example. The next thing you will do is create your ad. The headline of your ad should be something that will catch people’s attention. For example of The Peoples Program, the most common and effective headline for an ad would be “The Peoples Program?”, or “Joining Peoples Program?”. And then something in the ad body such as “Don’t join until you have read this.” This is just a common example but the idea is to put something in there that would make YOU want to take action if you saw it.
The last thing you will have to do is enter in the website that people will be directed to when clicking the ad. You will also need to enter in the exact URL of your site as well. The website you submit should be your capture page. This is what will allow you to get immediate leads pouring into your email system. So it is advised that your ad have a little something to do with they are going to find on your capture page.
Once you have created your ad, you will then need to go back and get the wrapped code you created on Mike’s website and paste it into the keywords section of the page you created your ad on.
After you have done this you will then have the option to set your automated bids but we will leave that blank for the time being since we are not planning on getting in a bidding competition with anybody at the moment. You will the click “Save Ad Group” and after loading, your ad will appear shortly after it is approved by administration. This usually doesn’t take over 24 hours.
That will conclude this section so be ready for the next one as we will go into getting traffic for you landing page and I also give away my secret sources that allows me to do it with complete automation!
To all your success,
Marlon
706-973-9956
