Cash Gifting Success Course Pt. 4/9 Landing Page
MarlonHall Filed Under: Labels: cash gifting marketing training
A landing page is going to be the center of your marketing. When creating your landing page you must make sure you are doing 3 important things: providing an offer, informing or educating and telling them what to do next. This is where you get to be creative and brand yourself.
You will want to make yourself someone who is genuine, valueble and is a leader. The goal is not to make you seem as some know-it-all, as this will be more likely to only run people off. It is not a good way to present yourself and most people can smell insincerity a mile away. Be humble and let the prospects know that you are absolutley 100% dedicated to THEIR success.
The next thing you should focus on will be providing them with information – or even a service – that will benefit them, EVEN IF THEY DON’T JOIN YOU. This will be key because people always want certainty before taking a risk. This is why you see so many people on the internet involved with cash gifting who are flashing money in people’s faces. Doing their advertising this way provides certainty to all the people who are looking to get rich quick. The problem with this is that it often provides false certainty as these people either (a) already had a large marketing budget to get them into profits fast, or (b) have figured out a marketing style that works great for the individual but is not DUPLICABLE for others.
You want to provide information or something that anyone can use, apply and see their own results off of.
So what information should you be giving them?
Well, to start off it helps to take the target niche you should have chosen at the beginning of all of this and do some research. Do some research into the other sponsors (competitors) within your niche on what they are doing and what aren’t they doing. Look at the pages of multiple competitors in your niche and more importantly find the BEST. The reason being is because you will want to model some of the things you do off of this person. Now understand you will be branding your own style but it is important to know in the beginning what seems to be profitable and that takes being able to look at the best and seeing what they are offering. The people in the niche you choose are all looking for something in particular and by studying the top competitor(s) within the niche, you will get an idea of what that is the people in your niche want and how you can deliver – but BETTER.
Now, let’s go into exactly how your landing page will be set-up. Please note, that there is no definate written in stone way to do your landing page, but here’s how I set-up most of mine:
I begin everything giving a brief idea of what the prospect is going to find on my page – and the idea is for that something to be exactly what the target audience (niche) is hopefuly looking for. In doing so, you make yourself appear as someone who has much of the value that the prospect is looking for.
One of the most effective and natural ways of getting valuable content and info to someone without it sounding like a boring lecture is in using “my story” marketing. Give a brief background story of how you got to where you are now and what did you learn along the way that would help the prospect. This does two things in not only providing useful info but you relate and create a personal relationship with the prospect which will give you big bonus points when the prospect begins his/her final decision making.
The next thing you will want to do is provide some sort of call to action that will allow the prospect to physically take another step. Outline some of the things your cash gifting program or system does and how it provides many of the tools that will help them. If you haven’t caught on yet, helping people will guarantee you greater results than just trying to “figure it out”. The truth is that there is no “figuring it out”. If you are only figuring how to get money from people’s pockets into yours, you are going to have a hard time and will be better off becoming a salesman for somebody’s product.
And finally, the one last important thing you will want to do is make sure the content and header/title on your page is lined with your main keywords or phrases. The reason why is so the search engines will find you. There is a certain algorithm that the engines follow in that the ratio of keywords to text must be around 3%-5%.
In other words, if your page has 100 words in plain text, at least 3 out of the 100 words need to be your keywords or phrases. Furthermore, you will want to make sure you get the Google analytics code and put it into the “Analytics code” section of the Properties area on your Yola edit website page. The properties section will be found on the right side when editing. Once you are sure of doing those 2 things, your site will be search engine optimized and the web crawler will now find you easier amongst all the competition.
In conclusion, the main themes of the content on your landing page should be to educate and make the prospect more curious about your cash gifting program. Be ready for the next session as I will take you into step-by-step traffic generation for your capture page so you can leads. The section will be titled quick start marketing.
To much success,
Marlon
706-973-9956
You will want to make yourself someone who is genuine, valueble and is a leader. The goal is not to make you seem as some know-it-all, as this will be more likely to only run people off. It is not a good way to present yourself and most people can smell insincerity a mile away. Be humble and let the prospects know that you are absolutley 100% dedicated to THEIR success.
The next thing you should focus on will be providing them with information – or even a service – that will benefit them, EVEN IF THEY DON’T JOIN YOU. This will be key because people always want certainty before taking a risk. This is why you see so many people on the internet involved with cash gifting who are flashing money in people’s faces. Doing their advertising this way provides certainty to all the people who are looking to get rich quick. The problem with this is that it often provides false certainty as these people either (a) already had a large marketing budget to get them into profits fast, or (b) have figured out a marketing style that works great for the individual but is not DUPLICABLE for others.
You want to provide information or something that anyone can use, apply and see their own results off of.
So what information should you be giving them?
Well, to start off it helps to take the target niche you should have chosen at the beginning of all of this and do some research. Do some research into the other sponsors (competitors) within your niche on what they are doing and what aren’t they doing. Look at the pages of multiple competitors in your niche and more importantly find the BEST. The reason being is because you will want to model some of the things you do off of this person. Now understand you will be branding your own style but it is important to know in the beginning what seems to be profitable and that takes being able to look at the best and seeing what they are offering. The people in the niche you choose are all looking for something in particular and by studying the top competitor(s) within the niche, you will get an idea of what that is the people in your niche want and how you can deliver – but BETTER.
Now, let’s go into exactly how your landing page will be set-up. Please note, that there is no definate written in stone way to do your landing page, but here’s how I set-up most of mine:
I begin everything giving a brief idea of what the prospect is going to find on my page – and the idea is for that something to be exactly what the target audience (niche) is hopefuly looking for. In doing so, you make yourself appear as someone who has much of the value that the prospect is looking for.
One of the most effective and natural ways of getting valuable content and info to someone without it sounding like a boring lecture is in using “my story” marketing. Give a brief background story of how you got to where you are now and what did you learn along the way that would help the prospect. This does two things in not only providing useful info but you relate and create a personal relationship with the prospect which will give you big bonus points when the prospect begins his/her final decision making.
The next thing you will want to do is provide some sort of call to action that will allow the prospect to physically take another step. Outline some of the things your cash gifting program or system does and how it provides many of the tools that will help them. If you haven’t caught on yet, helping people will guarantee you greater results than just trying to “figure it out”. The truth is that there is no “figuring it out”. If you are only figuring how to get money from people’s pockets into yours, you are going to have a hard time and will be better off becoming a salesman for somebody’s product.
And finally, the one last important thing you will want to do is make sure the content and header/title on your page is lined with your main keywords or phrases. The reason why is so the search engines will find you. There is a certain algorithm that the engines follow in that the ratio of keywords to text must be around 3%-5%.
In other words, if your page has 100 words in plain text, at least 3 out of the 100 words need to be your keywords or phrases. Furthermore, you will want to make sure you get the Google analytics code and put it into the “Analytics code” section of the Properties area on your Yola edit website page. The properties section will be found on the right side when editing. Once you are sure of doing those 2 things, your site will be search engine optimized and the web crawler will now find you easier amongst all the competition.
In conclusion, the main themes of the content on your landing page should be to educate and make the prospect more curious about your cash gifting program. Be ready for the next session as I will take you into step-by-step traffic generation for your capture page so you can leads. The section will be titled quick start marketing.
To much success,
Marlon
706-973-9956
